After having correspondence with Andy Hilfiger we pitched our ideas for an Aaliyah X Tommy Hilfiger unisex inspired look, and low and behold...dreams do come true! 😍 We are so excited and proud we were able to make something officially happen for the fans! ❤
Knowing that they took everything on board word for word means the world! 🙏🏽 Especially for Aaliyah's legacy! I'm still in awe! 😭❤ I also wanted to make sure that the LGBTQ+ community are made to feel valid because representation means everything, and Aaliyah would of loved this!
Huge thanks to Tommy Hilfiger & brother Andy Hilfiger for listening and making this possible! Beyond grateful and have happy tears flowing right now! This could not have come at a better time! 😭
Indya Moore who is known for playing the role Angel Evangelista in FX television series Pose is the chosen model who will be catering to the ethos of inclusiveness of all genders to feel validated and represented wearing the brand to express themselves freely. This is something which embodies who Aaliyah was, being a strong advocate and ally for the LGBTQ+ community.
Below is an interview conducted by PaperMag.com who spoke to Indya Moore, talking about the collection and what it means to her.
What did it mean to you to shoot this collection in the Bronx, aligning your borough with what this collection stands for?
The Bronx is where I grew up and that's where I was familiarized with Tommy Hilfiger. I wanted to connect that presence, since the Bronx is always left out of so much. People who come up leave the Bronx — myself included. I want to make sure that the Bronx isn't just dismissed as the more ghetto borough or the messier borough.
How does this collection fit into the important work of trans visibility and the larger framework of queer visibility and Black femme visibility?
That is what it is. Creating this capsule from the beginning, without gender in mind, I didn't want that to be a component of thought in how people were choosing clothes for themselves. I didn't want it to be gendered because that's what fashion has trained us to do when we shop. I wanted shopping to be a safe and convenient experience for queer and trans people, especially for youth, especially during this time as young people are being vilified in these really violent, systemic ways. This is one way we can push back.
How involved were you in the design process of reimagining Tommy Hilfiger staples for this collection?
I was imagining everything that we created from the foundation of how Aaliyah represented Tommy Hilfiger. I wanted to bring her back in that way. The way that I connected to her and this brand, she was a big part of me conceptualizing fashion. We wanted to create something that people could be confident in, feel comfortable, and good and beautiful. Usually in fashion, if you want to look good, you got to be uncomfortable, so I didn't want this fashion to be painful.
As co-designer, how does this collection tell your personal story and what did you want to achieve by working with Tommy Hilfiger?
The whole creative process was nostalgic. When I was younger, some of the ways that I was able to be creative and expressive visibly, outside and at home, I didn't really have the space for that. It wasn't safe. I couldn't wear a rainbow belt or different things that had direct representations to queer identity. When I was younger, I had the most trouble with my comfort around shopping. If there was an area that I wanted to shop in that people didn't think that I was gender appropriate, they may treat me like an intruder or something, or that I'm doing something wrong. That anxiety is just as horrible. It makes stopping feel like survival and I want people to be able to thrive.
"I was imagining everything that we created from the foundation of how Aaliyah represented Tommy Hilfiger."
What was it like working with Chella Man, Gia Love, Pigeon and the rest of the cast for the campaign, and how did that enhance the collection's overall story?
They all brought really, really really beautiful creative elements and expressions to the way that they modeled the clothes. They literally made it theirs. Pigeon is my best friend. It was just really beautiful to see them bloom in front of the camera and take up space as an intersex person. I grew up knowing Gia Love, she was one of my first trans friends I met back in this community center called the Bronx Community Pride Center. Gia Love was one of the first people that I've seen in the ballroom. Chella is so silly and so kind, and it was really beautiful to connect and share space with them.
I am so grateful for everyone trusting me and giving me a platform for leadership in this role. I wanted to do as much as I could, right by my community as possible and by the other demographics of people that are marginalized. I'm so grateful to Tommy for trusting me with that, and for being patient with me in all of the areas where I was learning and for working with me, and all of the areas where they've benefited learning from me, as well.
The TommyXIndya capsule will be available beginning July 13th on tommy.com in the U.S., Brazil and Europe as well as through select retail locations globally.